Welcome to the Trade Access area of the Silvermist Diamonds website.
This area has been specially designed to provide you with up-to-date information about promotional and supporting material available to help you close the sale and educate your customers about these beautiful, natural and unique gems.
Please direct all enquiries about promotional and supporting material to:
Rio Tinto – Diamonds sales and marketing
US Representative Office
28 W44th Street
New York, NY 10036
Telephone: (1 646) 429 1624
Introduce your customers to the unique natural beauty and magic of Silvermist Diamonds through aspirational text that highlight the magnificent color, luster, rarity and fashion appeal of these incomparable gems and positions them as a celebration of one’s own individuality.
In addition to the consumer brochure, you also will get Tip Cards offering your sales associates key selling points about Silvermist Diamonds that will help them make the sale. Meanwhile, Counter Cards and in case signage have been designed to catch the eye of your customers, raise their awareness of Silvermist Diamonds and highlight the unique properties of these natural diamonds.
The Retail Training Program provides you with a one-hour seminar for sales associates that includes a management guide, PowerPoint instructional program and associate worksheets.
An image library has been created to showcase Silvermist Diamonds ranging from their “rough” format as they come out of the mine, through their transformation into polished diamonds and fine jewelry. A unique animated disk has been developed to highlight the full range of Silvermist Diamond product. The animation and imagery are available for your own promotional activities.
This is our consumer site, proving you with another reference tool for consumers to learn more about the unique natural beauty and rarity of Silvermist Diamonds and ensure they are directed to retailers. The site has a separate trade access section (this section), where you can see the range of promotional material available and make enquiries.
Our media liaison will provide ongoing press exposure for Silvermist Diamonds and the new support materials, including a significant presence in major industry trade magazines via interviews, press releases, advertorials, product placement images, trade show exposure and other promotional initiatives. Press kits are available for your own media activity.